5 Reasons Why You Should Advertise On Social Media

Social media advertising has seen a meteoric rise over the past decade, and is showing no signs of slowing down. 

From Instagram to Facebook to TikTok, various social media platforms offer advertisers ample opportunities to reach new audiences. 

To put this into perspective, ‘in 2022, over 4.59 billion people were using social media worldwide, a number projected to increase to almost six billion in 2027’, emphasising the reach it has.

There are numerous benefits of social media advertising and reasons why you should advertise on social media that you might not yet be aware of.

Reasons you should advertise on social media include, but are not limited to:

1. Social media ads offer a vast reach
2. You can gain valuable audience insights
3. There are multiple platforms to choose from
4. Social media ads are affordable 
5. Increase website traffic and conversions

1. Social Media Ads Offer A Vast Reach

One of the main reasons why you should advertise on social media is that it offers a vast reach.

In short, reach is the number of unique people that see your advertisement. Reach has a direct impact on essential metrics, such as engagement and likes.

Social Media Reach In Numbers

As an example of reach, let’s look at Meta’s giants: Facebook and Instagram. Facebook currently has 3 billion monthly active users and ‘by 2025, it has been forecast that there will be 1.44 billion monthly active users’ on Instagram.

This emphasises the potential reach these platforms offer for businesses, highlighting the opportunity for brands to capitalise on the power of social media ads.

Provided you’re targeting right, then, a wider reach can help to maximise the number of people that will see and engage with your ad. 

2. You Can Gain Valuable Audience Insights

Another reason to advertise on social media is that you can gain valuable audience insights.

There are a range of targeting options, and social media ads give you the option to track valuable metrics that not only allow you to gain a better understanding of your audience but also measure your ad performance. 

For instance, Facebook’s Audience Insights provides advertisers with an overview of their demographics, from age and gender breakdowns to their education and job titles.

Bearing your audience in mind is essential when creating your ad to ensure your customers engage and take the desired action after seeing your ad.

Armed with this information, you are able to create social media ads that resonate with your audience and continue to better your future ad campaigns. 

3. There Are Multiple Platforms To Choose From

A significant reason why you should advertise on social media is that there are multiple platforms to choose from. 

With an abundance of platforms to advertise on, you can test numerous ads on a range of social media platforms to see which one works best for your business.

What If I Have A Limited Budget?

That said, if you have a limited budget, once you’ve established this it’s best to focus your efforts on the platform your target audience gravitates towards. For instance, Facebook’s demographic is generally older when compared to the likes of TikTok and Snapchat that’s demographic tends to be younger.  

This allows you to strategically target platforms you know your audiences are on to deliver ad campaigns that have the maximum impact. 

4. Social Media Ads Are Affordable 

Another reason why you should be advertising on social media is that these types of ads are relatively affordable.

When compared to traditional forms of advertising, such as television, social media ads are much more accessible to smaller-sized businesses.

By carrying out thorough research on your target audience, you can also ensure that you’re not wasting your small advertising budget or efforts in the wrong places, making social media ads a more cost-effective venture.

Bearing this in mind, social media ads are a great way to begin advertising if you have a smaller budget, allowing you to leverage the power of social media at an affordable price. 

5. Social Media Ads Increase Website Traffic & Conversions

Last, but not least, a reason to advertise on social media is that these ads can increase website traffic and conversions.

Providing you are targeting the right audience, social media ads can generate a lot of traffic to your website that, in turn, can lead to an increase in website conversions.  

In fact, ‘the average Facebook conversion rate for paid Facebook ads across all industries is 9.21%’, which is actually higher than Google ads, emphasising why so many advertisers choose this platform.

Don't Just Rely On Trends

However, to ensure a steady stream of traffic and drive conversions, you won’t want to rely on fickle, viral trends when creating your ads. 

By aiming to create relevant and engaging ads that your target audience is likely to remember, you’ll ensure that you’re prioritising high quality traffic that is more likely to convert.

We hope that this guide has given you a better understanding of why you should advertise on social media. 

About Us

We are Aura Ads, a unique performance creative agency designed for D2C eCommerce brands. We help clients sell more online and grow at scale with our bespoke video and static creative, delivered on a monthly basis. For more tips and tricks from our experts, head over to our blog page.

Written by Jemima Thomas for Aura Ads.

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