Aura Ads: The Drum Awards Winners

It’s that time of year again: The Drum Awards have arrived! For those of you who don’t know, The Drum Awards Festival is an annual event for the global marketing community that celebrates every key marketing discipline. 

As one of the largest global awards programs, The Drum Awards recognises the best businesses and individuals across the marketing and communications industry. In other words, it’s a big deal for businesses of all sizes all over the world.

That said, we may as well cut to the chase: We’re honoured to announce that Aura Ads has won the 'Digital Advertising: Creativity' award!

We at Aura Ads were delighted to receive the news that we'd been made finalists for the 'Digital Advertising: Creativity' award alongside two other companies: Formerly Known As and Purpose.Ant.

Attending the event and being nominated amongst the best companies in the industry is something we will never forget.

Here’s what our founder and CEO Ryan Walton had to say:

“When I started Aura Ads someone told me that The Drum Awards was like the "Oscars of marketing", so I'm incredibly honoured to be a finalist in the Digital Advertising category this year. Huge congrats to the whole Aura team who are constantly blowing me away with their work, and big thanks to Charlie and Wild for their continued partnership!”

To provide more context, we entered the competition with our successful case study of Wild Deodorant, the UK’s fastest-growing natural deodorant brand. 

To gain a better understanding of our entry for The Drum Awards, you can read a snippet below:

Curiosity Captured, Clicks Conquered: The Creative Dynamo Driving Wild Deodorant's Triumph

Our objectives were to drive high-quality user acquisition, enhance conversion rates and revenue generation, achieve cost-efficient results at scale, leverage disruptive creativity, and establish a foundation for long-term growth.

We devised a strategy that hinged on capturing attention by ‘stopping the scroll’. We leveraged eye catching and sometimes shocking opening visuals to help foster curiosity and drive efficient clicks.

This campaign yielded a suite of results that extend far beyond conventional metrics. Our strategy hasn’t only amplified Wild's brand recognition but has propelled the brand's growth to unprecedented heights. 

The impact of implementing a ‘test & learn’ creative framework is exemplified by the 4.6x increase in profitable ad spend, consistently lower CPA, higher conversion rates, and the accumulation of over 100 million video views, ultimately showcasing our ability to strategically blend creativity and data-driven insights for transformative outcomes.

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The results we achieved for Wild Deodorant speak for themselves, and this campaign demonstrates the power of a single winning creative. If you’re interested in reading Aura Ads' entry in full or watching our entry video, you can check both out on The Drum Awards website.

Our team at Aura Ads would like to send our warmest congratulations to all the nominees, finalists, and winners for this year’s Drum Awards!

It’s been an honour to be nominated amongst so much wonderful talent and of course, to bring home the win. 

We are Aura Ads, a unique performance creative agency designed for D2C eCommerce brands. We help clients sell more online and grow at scale with our bespoke video and static creative delivered on a monthly basis.

Schedule a call with a member of our team today to discover how we can help your business grow.

For more top tips from our experts, check out our social media marketing blog. 

Written by Jemima, for Aura Ads. 

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