How To Increase Engagement On Facebook Ads

The popularity of utilising Facebook to advertise has grown over the years, and today, ‘three million businesses actively advertise on Facebook’.

As Facebook is one of the most popular platforms for advertisements, consumers' Facebook feeds can be saturated with ads, meaning you might be struggling with engagement.

If your Facebook ads aren’t receiving enough engagement, there are a variety of different ways to increase this.

To increase engagement on Facebook ads, you should: 

1. Determine your most engaging posts and analyse them
2. Hire a performance creative agency to create a professional ad
3. Find the best time to post your ad
4. Add a call-to-action 
5. Respond to followers

1. Determine Your Most Engaging Posts & Analyse Them

As ‘8 billion video views happen daily through Facebook video’, it’s important to make the most of your ads, and determining which posts did well and analysing your most engaging content will help you achieve this.

Consider what made people engage with them. For instance, did the posts include a personal call-to-action or a promotional offer?

Analysing the posts to see what content performed the best in terms of engagement in the past will help you to determine how you can replicate this with your future ads, and drive up engagement.

This information will provide you with a clear direction and help you strategise for your next ad campaign.

2. Hire A Performance Creative Agency To Create A Professional Ad

One of the most effective ways to increase engagement on your Facebook ads is to hire a performance creative agency to create a professional ad.

Hiring a high quality agency can help in creating an ad that is in line with your marketing campaign, grabs and retains people’s attention, and conveys the message of your brand seamlessly.

Opting to outsource the production of your ads can also save you a lot of time and money in the long run.

This comes down to the fact that you can redirect your energy into focusing on improving other areas of your marketing strategy whilst the professionals take care of creating engaging ads.

At Aura Ads, we specialise in producing video ads for ecommerce businesses, creating ads that have been seen 2 million+ times.

If you don’t know where to get started when it comes to increasing your ad engagement, schedule a call with our professional performance creative agency today.

3. Find The Best Time To Post Your Ad

The next tip to increase engagement on your Facebook ads is to simply find the best time to post, also known as the peak time to post.

This might sound simple, but posting during social media peak times can do the world of good for your Facebook ads.

So, what is the best time to post content? A study found that 26% of marketers surveyed claimed that 6pm to 9pm is the best time to post on Facebook.

That said, this can also depend on the audience that you are targeting, and will therefore vary from business to business.

You can use Facebook Insights to track your engagement in the Content tab. This will help you to determine how your target audience is interacting with your content, including ads.

This will show you how many reactions, comments, and shares the post has received, as well as audience demographics if the post receives a minimum of 100 views.

From this information, paired with the specific time that you posted the ad, you can determine the best time to post ads in the future.

4. Add A Call-To-Action 

To help increase engagement on your Facebook ads, you will want to include a call-to-action in your ad.

Adding a call-to-action is how you get the most out of your ads, as they help to direct the consumer and encourage them to take a desired action.

You can easily add a call-to-action in the Ads Manager on Facebook. There are multiple call-to-action buttons that you can use, though which you can select ‘differs for each campaign objective’.

Be sure to consider why you’re making the ad when deciding on your call-to-action. Regardless of whether you want your target audience to follow for more content, or click a ‘Learn More’ banner, make sure that your call-to-action has a clear objective and is easy to find.

To learn more about Facebook ad creative best practices, check out our blog here.

5. Respond To Followers

Lastly, to encourage engagement on your Facebook ads, you should respond to followers.

Followers like to be involved in the conversation, and also like to know that there are real people behind a business account to answer their queries.

As such, you should make sure that you respond to any questions, be a source of information when a follower requests assistance, and thank followers when they interact with your ad.

By responding to followers, you're showing them your brand listens and cares about its customers, thus encouraging future engagement from your audience.

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We are Aura Ads, a unique performance creative agency designed for D2C eCommerce brands. We help clients sell more online and grow at scale with our bespoke video and static creative, delivered on a monthly basis. Find out more about our TikTok ads services on our website or, for more tips and tricks from our experts, head over to our blog page.

Written by Jemima Thomas for Aura Ads.

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