Is Advertising On TikTok Worth It For Small Businesses?

TikTok has become one of the most popular social media apps downloaded worldwide, and its popularity as we near the end of 2022 shows no sign of slowing down. In fact, TikTok has become the overwhelmingly dominant request in enquiries for our eCommerce video ad service.

The answer to this question is yes, advertising on TikTok is worth it for small and large businesses alike for a range of different reasons.

Reasons why advertising on TikTok is worth it for small businesses include, but are not limited to:

1. It helps you target specific demographics
2. TikTok tends to be more engaging
3. The reach of TikTok is global
4. Consumers are already engaged on TikTok

1. It Helps You Target Specific Demographics

A reason why advertising on TikTok is worth it for small businesses is that it helps you target specific demographics, in turn, helping you to get the most out of your ad spend.

In 2022, the largest demographic of TikTok users in the UK is women aged 13-24, accounting for 25% of users. To quote TikTok, ‘demographic targeting allows advertisers to target ads to people based on characteristics such as age, gender, location and language’. 

Additionally, you can also create custom audiences as well as lookalike audiences on TikTok, allowing you to reach people similar to your existing customers.

As such, targeting a specific demographic through TikTok ads allows you to serve your target audience with personalised ads that they’re more likely to see, engage with, and respond to positively.

2. TikTok Tends To Be More Engaging 

Additionally, advertising on TikTok is worth it for small businesses because the platform tends to be more engaging when compared to other social media platforms.

Short form videos are highly effective at grabbing and maintaining people’s attention, creating ‘continuous cycles of engagement’. This suggests that TikTok’s users are more immersed in the app when compared to other social media platforms.

With people’s ‘narrowing attention spans’ leaning more towards short form videos, TikTok videos and ads are the perfect length to interest consumers.

This is apparent when you consider that ‘TikTok In-Feed Ads achieve 23 percent higher detail memory than TV ads’, emphasising just how engaging they can be in comparison to traditional forms of advertising like television.

More interactions and engagement with your ads on TikTok increases your chances of landing on TikTok’s ”For You” page, also referred to as FYP.

This, in turn, will expose your small business to even more TikTok users and more opportunities to increase brand awareness.

3. The Reach Of TikTok Is Global

Another large reason why choosing to advertise on TikTok is worth it for small businesses is that the reach of TikTok is global, with ‘an audience that spans over 150 countries and regions’.

TikTok is ‘expected to reach 1.8 billion [users] by the end of 2022’, highlighting just how much advertising potential the platform has.

Any business has the potential for their ad and video content to go viral on the For You Page (FYP). As such, choosing to advertise on TikTok as a small business will thus help you to generate brand awareness all over the world.

That said, provided that the demand for your business is there, advertising on TikTok has the potential to turn your small business into a much larger venture due to the app’s global reach.

4. Consumers Are Already Engaged On TikTok

Last, but by no means least, advertising on TikTok is worth it for small businesses because consumers are already engaged on the platform. 

With more and more people downloading TikTok, their screen time is increasing as a result of this. In fact, the average user on TikTok is spending ‘about 21 hours on the app monthly’.

This gives advertisers an opportunity to capitalise on advertising to consumers who are already engaged and are spending more of their time on the app. 

The wide variety of engaged users that are using TikTok every single day, paired with the number of trends that you can use to your advantage as a small business highlights how big of an opportunity advertising on Tiktok is to grow your business.

As such, advertising on TikTok as a small business is well worth the investment.

Do you want your TikTok ads to perform like Huel and Wild's ads? Schedule your free call with a TikTok advertising expert to get your TikTok ads performing.

‍

We are Aura Ads, a unique performance creative agency designed for D2C eCommerce brands. We help clients sell more online and grow at scale with our bespoke video and static creative, delivered on a monthly basis. Find out more about our TikTok ads services on our website or, for more tips and tricks from our experts, head over to our blog page.

Written by Jemima Thomas for Aura Ads.

‍