Tips For Scaling Your DTC Brand

There’s no denying that running and scaling a DTC brand can be overwhelming.

Considering that research has shown ‘8 out of 10 DTC eCommerce businesses fail’, determining a strategy for scaling your DTC brand is critical to its success.

There are numerous factors to consider when scaling a DTC eCommerce business.

In this guide, we’ll cover tips for scaling your DTC brand, as well as some of the challenges you may encounter to better prepare you for the journey ahead.

Tips for scaling your DTC brand include:

1. Retarget existing customers
2. Invest in your ad creative 
3. Use analytics to your advantage 
4. Improve the user experience on your website

1. Retarget Existing Customers

The first tip for scaling your DTC brand is to retarget existing customers.

Retargeting puts your ads in front of people who have already engaged with your brand, and is a highly effective and cost-effective way to reach an interested audience.

The power of retargeting is emphasised by the fact that as many as ‘77% of marketers use retargeting in Facebook and Instagram advertising’.

This highlights how retargeting is a trialled and tested method of driving conversions.

By retargeting existing customers, you’re enticing already-engaged customers to take the desired action after seeing your advertising campaign.

2. Invest In Your Ad Creative 

The next tip for scaling your DTC brand is to invest in your ad creative.

Your ad creative is oftentimes a prospective customer’s first impression of your business, so making a first impression with impactful, engaging ad creative is essential.

Bettering your ad creative is one of the best ways to stand out amongst your competitors on heavily saturated social platforms such as Instagram, Facebook, and Snapchat.

At Aura Ads, our team have years of experience in creating data-driven, scroll-stopping ad creative for a range of successful DTC businesses, including brands such as Wild Deoderant and Huel.

We will tailor your creative to your campaign objectives and overall goals to ensure our creative always has the biggest impact.

If you’re looking to scale your DTC business, visit our website for more information or get in touch with a member of our team.

3. Use Analytics To Your Advantage 

The next tip for scaling your DTC brand is to use analytics to your advantage. 

It’s important to use data provided by services such as Google Analytics and Instagram Insights to gain a deeper understanding of your brand’s traffic.

We at Aura believe that ad creative has the power to drive growth, but only when it is backed by data-driven insights.

Analytics allow you to drill down into and study user behaviour. This can include where customers stopped scrolling on a page, for instance, and will also allow you to gain a bigger picture of which ads have performed well to allow you to better future campaigns.

To learn more on how to use analytics to your advantage, check out our blog on how to measure your ad performance here.

4. Improve The User Experience On Your Website

Businesses can underestimate user experience, but to do so is a mistake.

How your website is designed will directly impact customer satisfaction, engagement and conversion rates. 

Your website should not only be visually attractive but also needs to be bold enough to grab customers' attention and stand out from competitors.

Additionally, your website needs to be prepared for an influx of visitors. If your website is slow to load or laggy, visitors will naturally have a poor user experience, emphasised by the fact that ‘82% of consumers say slow page speeds impact their purchasing decisions’.

Poor user experience can thus have a detrimental impact on future sales and can compromise scaling your business.

Challenges Of Scaling A Business 

You’ll likely face numerous challenges when scaling a business, so it’s important to be prepared.

These challenges might include:

Perfecting Your Brand Strategy 

Perfecting your brand strategy is crucial to scaling your DTC brand. 

From cohesive visuals to thoughtful messaging and web design, there are many aspects of an overall brand strategy you must establish in order to differentiate your business from competitors.

Engaging ad copy and storytelling are just some of the essential components of the brand identity that are important for DTC brand growth.

Brand storytelling that resonates with your audience will help you to compete in a heavily saturated market.

Whether it’s your purpose or mission, customers want to know how your brand is different.

Scaling At The Right Time

Any business owner who’s been running their own business for some time knows that success can come in waves.

However, when you’re first starting out, it can be difficult to recognise that success can be temporary.

Considering that ‘90% of startups fail’ it’s important to understand when it’s time to scale your DTC brand.

There’s no one-size-fits-all solution to scaling. However, mitigating risk is important. Assess your current situation, monitor and evaluate your results, and carefully consider the data before deciding to scale your business.

Losing Focus 

As you scale your business, it can be easy to become distracted.

It’s important to remain focused on the bigger picture and keep your mission in mind as you scale.

If you’re no longer solving your customers' primary pain points, then anything additional that you add won’t matter. 

As such, it’s essential to keep your target audience and mission at the forefront of your focus to minimise and eliminate distractions.

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How We Can Help

At Aura Ads, our team of creative strategists have years of experience in helping eCommerce brands scale on paid social by unlocking the power of creative.

Our in-house production team can help you to create vibrant video and static ads that stop the scroll and deliver the maximum impact.

Are you ready to scale? Schedule a call with a member of our team today.

We hope that this article has given you some useful insights for scaling your DTC brand.

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We are Aura Ads, a unique performance creative agency designed for D2C eCommerce brands. We help clients sell more online and grow at scale with our bespoke video and static creative delivered on a monthly basis.

For more top tips from our experts, check out our social media marketing blog. 

Written by Jemima, for Aura Ads.